Steel nature. Calendar concept for bearing manufacturer

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The bearing manufacturer Promtek turned to us to create a concise and stylish calendar that would present main products and services in an attractive and artistic way. Our concept “Steel nature” reveals the character traits of Promtek. Through our concept “Steel nature” we wanted to convey the main characteristics of the company.

We enlarge the bearings to make them stand out and become a main character of the calendar. To add a premium feeling and a bit of brutality we used a deep palette and expressive contrasts. Overall graphic context is textured and rough. It contrasts with the glossy sheen of bearing steel. Supporting graphics remind of metal dust, and working conditions of bearings.

Finally all visual elements combine premium, brutality, energy, turning bearings into a piece of art.